Creating captivating visuals just got easier with Canva’s latest announcement of Magic Studio, a suite of AI-driven tools designed to enhance graphic design experiences. While the official launch is today, some of these features have been quietly tested with a small group of users over the past few months.

Let’s deep dive into what Magic Studio has to offer.

Gradual Introduction of AI Features

Canva has been gradually rolling out its AI features to a select group of users. One standout feature, Magic Edit, made waves earlier this year for its ability to transform everyday photos into professional headshots.

However, Magic Studio takes things to a whole new level, introducing several new tools powered by Canva’s in-house AI and partners like Google and OpenAI.

Enhanced Image Editing

Magic Studio focuses heavily on image editing. Magic Grab empowers users to select and reposition the main subject in an image, while Magic Expand can extend an image’s content beyond the frame, providing more creative possibilities.

Additionally, Magic Morph lets users describe effects to apply to shapes or text, like giving text a “jelly” or “aluminum balloon” appearance.

Expanded Text-to-Image and Brand Voice

Magic Studio doesn’t stop at images. Magic Media now extends its text-to-image generation to include video creation. Meanwhile, Magic Write allows users to define a Brand Voice, ensuring that generated text consistently reflects the desired tone and style.

Access for Both Free and Paid Users

While most of the new features are available to paid Canva users, free users won’t be left out entirely. Magic Alt Text, which provides alternative text for images, will be accessible to everyone.

Free users can also get a taste of Magic Write and Magic Media but with certain limitations. To unlock the full potential of these features, a paid subscription will be required.

How to Use Magic Design? Step-by-Step Guide

Magic Design is the AI-powered tool in Canva that helps you create stunning visuals effortlessly.

Let’s see the detailed steps on how to use it now!

Step 1: Access Magic Design

• Start by going to the Canva homepage.
• Click on the search bar at the top of the page.
• Select ‘Start from media’ from the dropdown menu.

Alternatively, you can click the ‘Upload’ button on the homepage banner.

Step 2: Upload Your Media

• After clicking ‘Start from media’ or ‘Upload,’ you’ll be prompted to upload your photo or video.

Step 3: Add to a Template

• Once your media is uploaded, select ‘Add to a template.’

Step 4: Explore Refined Templates

• The Magic Design feature dialog box will open, showing you up to eight refined templates that use your own media.
• You can watch as your ideas come to life in each suggested template.
• To further customize, you can choose a style or add a headline to the template.
• Preview each template to see which one best suits your needs.

Step 5: Create a Presentation

• If you want to create a presentation using Magic Design, click ‘Create a design.’
• Select ‘Presentation’ from the options.
• Inside the editor, look for the diamond button in the bottom right-hand corner and search for ‘Magic Design.’

Step 6: Magic Design for Video

• If you’re using Magic Design for Video, go to the Templates tab in the video editor.
• Select ‘Generate videos instantly.’

Step 7: Describe Your Design

• A pop-up will appear where you can describe in a few words what you want in your design.
• Enter your description to guide the tool.

Step 8: Choose Your Template

Browse through the templates generated based on your description.
Click on the template that you like best to open it in the editor.

Step 9: Perfect Your Design

• Now, you can fine-tune your design, making it just the way you want it.

Once you’re satisfied, you can download or share your creation on different platforms directly from Canva, without the need to switch between apps.

That’s it! You’ve successfully used Magic Design to create eye-catching visuals and presentations in Canva.

Watch the below video for detailed steps:

Final Thoughts

Canva Magic Studio is set to revolutionize graphic design by offering a range of AI-powered tools that cater to both beginners and professionals.

With features like Magic Grab, Magic Expand, and Magic Morph, users can take their creativity to new heights. Plus, the inclusion of Magic Media’s video generation and Magic Write’s Brand Voice customization ensures that Canva remains at the forefront of user-friendly graphic design platforms. You can also check the Canva Design School for detailed tutorials.

Whether you’re a free user or a paid subscriber, there’s something magical waiting for you in Canva’s toolbox.