List of Instagram Limits You Must Know [2024]

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Instagram Limits 2024

Staying up-to-date with the latest Instagram limits and regulations is crucial for users to effectively engage with their audience while avoiding penalties. As of 2024, Instagram has implemented various limits and restrictions to maintain the integrity of its platform while ensuring a seamless user experience.

Let’s see into the specifics of Instagram Limitations!

1. Instagram Post

Unlike previous years where there were limits on the number of posts per day or hour, Instagram has now removed these constraints. Users are free to post as frequently as they desire without any limitations, empowering them to share their moments and stories without restriction.

2. Instagram Story

Similar to Instagram posts, there are no limits for posting stories or adding them to highlights. Users can continuously update their stories, providing followers with real-time glimpses into their lives or businesses without any hindrance.

3. Following on Instagram

To prevent spam and maintain a healthy follower-to-following ratio, Instagram has set daily and hourly limits on the number of accounts users can follow. Established accounts may follow up to 150-200 accounts per day, while newer accounts are limited to around 100. Additionally, the hourly limit for following accounts is set at 10 to prevent mass followings within short periods.

4. Unfollowing on Instagram

Similar to following, users are restricted in the number of accounts they can unfollow to prevent aggressive follower churn. Established accounts are allowed to unfollow up to 200 accounts per day with an hourly limit of 60.

5. Liking on Instagram

Instagram users can like posts up to 1000 times per day, although this limit may vary depending on individual user behavior and activity. This limit aims to curb excessive liking behaviors and maintain genuine interactions on the platform.

6. Commenting on Instagram

To prevent spamming and ensure meaningful engagement, Instagram imposes daily and hourly limits on commenting. Users can post 180-200 comments per day with an hourly limit of 12-14 for frequent commenters.

7. DMs on Instagram

Direct messaging plays a significant role in communication on Instagram. To prevent abuse, Instagram limits the number of DMs users can send per day to 50-100 for trusted accounts.

8. Tagging in a Post

Users can tag up to 20 people in a post and include a maximum of 10 tags in a comment. These limits prevent excessive tagging, maintaining the quality of user interactions and preventing spam.

9. Hashtags in a Post

Instagram allows a maximum of 30 hashtags per post. This limit encourages users to be strategic in their hashtag selection, focusing on relevance and engagement rather than quantity.

10. Bio

User bios are limited to 150 characters, encouraging succinct and impactful self-descriptions or brand messaging.

11. Display Name

Display names on Instagram are restricted to 30 characters, promoting clarity and simplicity in user identification.

12. Caption

Captions for posts have a maximum limit of 2,200 characters, providing users with ample space for storytelling, descriptions, or additional context.

13. Instagram API Limits

For developers and third-party applications utilizing the Instagram API, there are specific rate limits in place. Basic rate limits include 200 requests per hour per IP and 5000 requests per day per IP. Additionally, user-based rate limits are set at 60 requests per hour per user token and 5000 requests per day per user token, ensuring fair usage and system stability.

By adhering to these limits, Instagram users can navigate the platform effectively, engaging with their audience while maintaining the integrity and quality of their interactions.

These limits serve to foster a vibrant and authentic community, ensuring that Instagram remains a platform where users can connect, share, and inspire.

Summary of Instagram Limits

Here’s a summarized list of the Instagram limits for 2024!

  • Instagram Post – No limits on the number of posts per day/hour.
  • Instagram Story – No limits for posting or adding to highlights.
  • Following on Instagram – Daily limit of 150-200 for old accounts, around 100 for new accounts. Hourly limit of 10 accounts.
  • Unfollowing on Instagram – Daily limit of 200 for established accounts. Hourly limit of 60.
  • Liking on Instagram – Up to 1000 posts per day, but varies for users.
  • Commenting on Instagram – Daily limit of 180-200. Hourly limit of 12-14 for frequent commenters.
  • DMs on Instagram – Daily limit of 50-100 for trusted accounts.
  • Tagging in a Post – Maximum of 20 people in a post. Maximum of 10 tags in a comment.
  • Hashtags in a Post – Maximum of 30 hashtags per post.
  • Bio – Maximum of 150 characters.
  • Display Name – Maximum of 30 characters.
  • Caption – Maximum of 2,200 characters.
  • Instagram API Limits:
    • Basic rate limits: 200 requests per hour per IP, 5000 requests per day per IP.
    • User-based rate limits: 60 requests per hour per user token, 5000 requests per day per user token.

These limits aim to maintain the integrity of the platform, prevent spam, and foster meaningful interactions among users.

The following table shows the recent Instagram 2024 Limits:

Instagram ActionLimit
Instagram PostNo limits on the number of posts per day/hour
Instagram StoryNo limits for posting or adding to highlights
Following on Instagram
  • Daily: 150-200 for old accounts, around 100 for new accounts
  • Hourly: 10 accounts
Unfollowing on Instagram
  • Daily: 200 for established accounts
  • Hourly: 60
Liking on InstagramUp to 1000 posts per day, but varies for users
Commenting on Instagram
  • Daily: 180-200
  • Hourly: 12-14 for frequent commenters
DMs on InstagramDaily: 50-100 for trusted accounts
Tagging in a Post
  • Max 20 people in a post
  • Max 10 tags in a comment
Hashtags in a PostMax 30 hashtags per post
BioMax 150 characters
Display NameMax 30 characters
CaptionMax 2,200 characters
Instagram API Limits
  • Basic rate limits:
    • 200 requests per hour per IP
    • 5000 requests per day per IP
  • User-based rate limits:
    • 60 requests per hour per user token
    • 5000 requests per day per user token

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