
OpenAI, the maker of ChatGPT, has announced that its AI chatbot’s search engine – ChatGPT Search – is now available to everyone. You don’t need an account to use it.
Background on ChatGPT Search
Originally called SearchGPT, the search feature was launched in October of the previous year. It was first available only for paid ChatGPT users, but later it was made available to those on the free tier. Even so, users had to log in to their accounts to use the feature.
What is ChatGPT Search?
ChatGPT Search is a new feature that combines search results with conversational AI. It not only provides answers but also gives links to credible sources. This feature helps users get accurate and well-rounded information.
Technology Behind ChatGPT Search
The underlying technology for ChatGPT Search is based on a fine-tuned version of GPT-4o. OpenAI has mentioned that it may have updated this technology with a newer version, but the core AI remains the same.
Key Features of ChatGPT Search
- Now available to everyone, even without an account.
- Gives answers with credible source links.
- Uses conversational AI to better understand search queries.
- Can be set as the default search engine in web browsers.
OpenAI’s New Direction
With this update, OpenAI seems to be aiming at competing with major internet search engines like Google and Bing. Traditional search engines often focus only on search terms, which may miss nuances or complex queries. ChatGPT Search, however, understands what you are trying to find and presents information in an easy-to-read format.
How to Use ChatGPT Search
To use ChatGPT Search, simply tap on the Search button below the text field on the ChatGPT website. Once you do, you’ll get search results that include detailed, conversational answers.
Other Updates
In December last year, OpenAI added maps to ChatGPT. This feature allows users to find information about local businesses and restaurants. The maps feature uses the latest available information, making it easier for users to get updated and relevant results.
So, whether you’re looking for general information or need more localized results, ChatGPT Search is a valuable tool, and now it’s open to everyone!
How ChatGPT Search Competes with Google
ChatGPT Search is a new feature introduced by OpenAI that aims to compete with well-established search engines like Google. While Google has been the dominant player in search for years, ChatGPT Search offers some key differences that could make it a strong competitor. Here’s how:
I tested by just searching the recent cricket match “ind vs eng”, and ChatGPT search gave a nice summary as follows:
It’s better than Google!
1. Conversational Search Results
Google’s search engine focuses primarily on providing a list of links that match the user’s search query. These results are often in the form of snippets or web pages. While this is useful, users still have to click through several links to gather information, especially for complex or detailed queries.
In contrast, ChatGPT Search uses conversational AI to deliver answers directly within the search results. It understands the nuances of a query and presents information in a clear, easy-to-read format. Instead of clicking through multiple websites, users can receive a summarized response with relevant details right away. This makes ChatGPT Search faster and more user-friendly for complex questions.
2. Personalized, Context-Aware Results
Google’s search engine relies on algorithms that are mainly based on keywords and SEO (Search Engine Optimization) tactics. While Google’s AI is improving, it can still miss the nuances of a query, especially when the search is complex or conversational in nature.
ChatGPT Search is designed to better understand the intent behind a search. Thanks to its underlying conversational AI, it can interpret the meaning behind your words more accurately, taking into account context and subtleties. This allows ChatGPT to provide more personalized and context-aware responses, giving users more relevant answers without the need for multiple searches or adjustments to the query.
3. Source Credibility
When using Google, the credibility of the results depends on the sources listed in the search results. Sometimes, users must sift through several pages to find reliable information. Google has systems in place to rank websites by authority, but it still relies on the websites themselves to present trustworthy information.
With ChatGPT Search, the AI not only provides answers but also includes links to credible sources. This gives users the confidence that the information they are receiving is accurate and trustworthy. By integrating search results with AI, ChatGPT makes it easier to access reliable sources without needing to dig through multiple search result pages.
4. No Need for Account or Login
For Google, you don’t need an account to search, but signing into your Google account enhances your experience by personalizing search results based on your previous searches and preferences. This can be both helpful and intrusive, depending on your perspective.
ChatGPT Search, however, is now available to everyone without requiring a sign-up. You can use it directly without the need for an account. This opens up access to a broader audience who may prefer not to log in or share personal data. This is especially beneficial for users who want privacy or don’t wish to be tracked.
5. Integration with Other Features
Google’s search engine is primarily focused on delivering search results, although it has integrated additional features over time, such as maps, news, and weather updates. However, these are separate tools and often require switching between tabs or interacting with different interfaces.
ChatGPT Search, on the other hand, combines multiple features in one interface. For example, OpenAI recently added maps to ChatGPT, allowing users to search for businesses or restaurants based on the latest information. All of this is integrated into the same interface, providing a seamless and comprehensive experience without the need to jump between different platforms.
6. More Natural Interactions
When you search on Google, you typically enter specific search terms or questions. While Google has improved in understanding natural language, it still often requires users to refine their queries or adjust their wording to get the best results.
With ChatGPT Search, you can use more natural language to search. The AI understands your question as you would ask it in a conversation. This means that even complex, open-ended, or nuanced queries are more likely to return accurate results right away.
7. Potential for Future Growth
While Google is a highly mature search engine with years of data and user behavior insights, ChatGPT Search is still evolving. OpenAI’s continued development of the AI can lead to significant improvements in how the search engine understands context, handles complex queries, and provides more refined answers.
As OpenAI integrates more advanced features, such as real-time data access and deeper contextual understanding, ChatGPT Search could evolve into a more powerful competitor to Google in the long run.
Conclusion
While Google remains the dominant search engine, ChatGPT Search brings a fresh and innovative approach to how we search for information online. By focusing on conversational AI, user-friendly answers, and integrated features, OpenAI has created a search tool that is intuitive, efficient, and responsive to the needs of modern users.
As AI technology continues to advance, ChatGPT Search may grow into a serious competitor, offering a new way of accessing information that challenges traditional search engines.